NEWROOTS
MISSION-DRIVEN ORGANISATION
Overview
Newroots is a UK-based social enterprise supporting refugees and asylum seekers as they rebuild their lives and integrate into new communities.
Their previous website didn’t reflect the scale of their work. Information was difficult to navigate, content was hard to update, and visitors struggled to understand how to get involved.
We partnered with Newroots to redesign their website and create a platform that clearly communicates their mission, highlights their impact, and makes it easier for supporters and beneficiaries to access information.
UX Research
Accessibility Design
Information Architecture
Donation Experience
Responsive Web Design
Understanding people
and their needs
Approach
To understand the organisation’s mission and audiences, we explored how different groups interact with Newroots and what information they are likely to seek when visiting the platform.
Our design approach focused on creating a clear and accessible experience for three key audiences: donors who want to understand the organisation’s impact, volunteers looking for meaningful ways to contribute, and refugees seeking reliable information about available support.
These insights helped shape the structure of the platform and guided how information and stories are presented across the site.
Connecting people
with support
Solution
We designed a responsive website that balances storytelling with clear opportunities for engagement. The platform highlights the organisation’s work through community stories and programme initiatives while helping visitors understand how they can support the mission.
Visitors can explore the organisation’s work, learn about programmes, and discover ways to get involved through donations or volunteering. The platform also supports ongoing communication by enabling the organisation to share updates and stories with its community.change.
Amplifying the mission through
thoughtful digital design
Impact
This project demonstrates how thoughtful digital design can help social enterprises communicate their mission more clearly and strengthen connections with their communities.
By combining storytelling, accessibility, and clear engagement pathways, the platform supports organisations like Newroots in expanding their reach and amplifying their social impact.
More Case Studies
HOMEBOUND
Developed a website to facilitate fundraising efforts for a social enterprise
DATA VISUALISATION